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One In Seven Affiliates Generates High Conversions

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Mediapost report on a survey undertaken by Shawn Collins. Naturally, there is no link on the Mediapost article …

… I mean, why clutter a page with relevant hyperlinks? I’m wondering how long it’s going to take the bloggers to find out about affiliate programs, and guessing that if they take to it, we might see a big boom and interest in affilliate programs at some piont…

FOR ALL THE HYPE ABOUT affiliate marketing, is it effective? A new study by Shawn Collins Consulting suggests that affiliate programs can lead to business, with 14 percent of affiliates generating conversion rates of more than 5 percent. For the study, more than 130 affiliate managers–ranging from small mom-and-pops to Fortune 100 companies–were surveyed on their overall strategies, as well as a number of issues about their affiliate marketing channels such as staffing, recruiting, and management.

Personally I’m surprised it’s that high…

Source: Report: One In Seven Affiliates Generates High Conversions

Nick Wilson is the publisher and founder of Threadwatch.org.

Threadwatch is a group blog, or forum if you prefer, focusing on Marketing and Related Technologies – News and discussion for those that make their living on the WWW – Register here to participate.

One In Seven Affiliates Generates High Conversions
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