Now This is Transparency
Last week, I wrote about Plaxo. You know, the impersonal emails you get from people asking you to update your contact info.
I really don’t think much of the service at all. I consider it to be equal to spam.
But what I think about Plaxo the company just went up a significant number of notches.
Plaxo’s CEO Ben Golub posted a public apology on Friday on the Plaxo blog:
 To everyone who hated getting Plaxo update messages, felt we were generating acquaintance spam, or otherwise were harmed by the service, I personally apologize on behalf of all of the people at Plaxo. I know we have a long way to go to earn your trust, and can only ask that you judge us by our actions going forward.
Mr Golub, while I won’t be using your service (note I haven’t included ever’ in that phrase), I admire your honesty and openness. Thank you.
Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology.