Quantcast

No Apparent Stopping Point For Google

Search Share Rises Again

Get the WebProNews Newsletter:


[ Search]

If this were anywhere other than the Land of the Free we could take bets on how long it takes Google to grab 75 percent of the search market. What are we lookin’ at here, December? What are the odds Google grabs 80 percent by next August? Wait before you wager, there are new numbers in.

Looking at Hitwise’s latest numbers from the month of August, Google.com takes its place on the chart like a kind of vortex, gradually sucking market share from everybody else on the chart. For every gain along Google’s timeline, you can see a corresponding reversal at rivals Yahoo, MSN, and Ask.

No Apparent Stopping Point For Google

The magic number for August? you ask impatiently. Okay: 71.01 percent. Google’s share of the search market is up from 70.77 percent in July, up from 63.98 percent in August 2007, an eleven percent year-over-year increase.

Everybody else has a progression of numbers that looks like my 401(k). Yahoo pulled in 18.26 percent of US searchers, down from 18.65 percent in July, down from 22.87 percent last year. MSN: 5.32 percent, down from 5.36 percent, down from 6.53 percent. Ask: 3.45 percent, down from 3.53 percent, wait, up from 3.49 percent last year.

Would you consider that last one statistically insignificant? Well, yeah, probably yeah.

Ever-increasing numbers likely won’t help Google’s case with the DOJ after non-Microsoft complaints came in regarding antitrust concerns stemming from Google’s deal with Yahoo to serve search ads across the Yahoo network. While Google appears to have the search market cornered (Hitwise’s numbers are generally give more share to Google than other firms like comScore and Nielsen), the whole online advertising market is a much different story.    
 

 

No Apparent Stopping Point For Google


Top Rated White Papers and Resources
  • http://www.petermonroe.com Peter Monroe

    Go Google!

  • http://www.staysure.co.uk/holidayhomeinsurance/index.html Holiday Home Insurance

    The thing is that google delivers the best search results in a format that is easy to read and unobtrusive.

    Yahoo’s results are good sometimes but they put their sponsored ads all over the place taking up 99% of the screen. Ok I am axaggerating but still cmon Yahoo.

    Msn search is a just a joke.

    Ask, same as Yahoo, huge (please click on this link) ads all over the place.

  • http://www.maas1.com Anonymous

    Go Google!

  • http://www.maas1.com Anonymous

    Thanks….

  • http://www.maas1.com ?????

    The thing is that google delivers the best search results in a format that is easy to read and unobtrusive.

    Yahoo’s results are good sometimes but they put their sponsored ads all over the place taking up 99% of the screen. Ok I am axaggerating but still cmon Yahoo.

    Msn search is a just a joke.

    Ask, same as Yahoo, huge (please click on this link) ads all over the place.

  • http://www.homeremedyhaven.com Home Remedies

    Even though stock continues to rise, it cannot rise forever, in any business there is a logical point where you simply cannot make any more money and the rise plateaus somewhat.

  • http://www.seovisions.com SEO Company

    The post is about Google share not stock.

    I can’t see any way that Google won’t get to the 80% mark in search.

  • http://car2be.com/ Used Audi A8

    Yahoo’s results are good sometimes but they put their sponsored ads all over the place taking up 99% of the screen. Ok I am axaggerating but still cmon Yahoo.

  • Join for Access to Our Exclusive Web Tools
  • Sidebar Top
  • Sidebar Middle
  • Sign Up For The Free Newsletter
  • Sidebar Bottom