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NFL And NBC Putting Games Online

One-year experiment

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The NFL and NBC announced today that the 17-game Sunday Night Football schedule will be streamed live on NFL.com and NBCSports.com, a first for the league.

To attract fans to view games that are already broadcast on network television, NBC will have a number of extra features available online including additional camera angles, in-game highlights, picture-in-picture technology, live statistics and other interactive elements.

Sunday Night Football Extra

Sunday Night Football Extra will start today with NFL Kickoff 2008 with the Washington Redskins at New York Giants.

"In the first two seasons of NBC Sunday Night Football we created a new destination to reach viewers and changed traditional primetime football viewing habits," said Dick Ebersol, Chairman, NBC Universal Sports & Olympics.

"Now, together with the NFL, we are adding the live streaming element where users can interact with the broadcast to enhance their experience."

Some of the extra online features include multiple camera angles that viewers cans select to watch and "star cam" which is a camera that follows a star player. Picture-in-picture technology will allow fans to watch multiple video streams at the same time and in- game highlights that allows fans to access highlights on demand.

The NFL says that Sunday Night Football Extra is a one-year experiment to gauge fan-viewing habits.

 

NFL And NBC Putting Games Online
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  • Mark Ganovsky

    Big Deal put every game on-line then folks could watch their favorite team.  Who cares if you are going to put the Sunday Night game on-line.  If I watch it I would much rather watch on my Big screen TV  than my 14 inch lap top.

    Waste of time and money.

    • Chris Crum

      Agreed. They should put more games that aren’t nationally televised on at least. Monday Night Football would be ideal for some who don’t have cable and/or ESPN. Sunday night games are pretty much the ones everybody can already see. I think the concept of streaming games is great though.

  • Josh L

    YES i have lived in charleston south carolina for 2 years and all i want is to watch my Baltimore ravens play at my own home in which the complex will not allow me to have direct tv. So i have no way of watching them, who the hell cares about sunday night games their broadcast live all over the united states.What can i do to have the games online?

  • Fox Cole

    The way I see it, the NFL is at this point just trying to test the market, see whether people are interested in watching football games this way. I’m sure they expect viewership to be concentrated in the market areas where the most fans are interested in the game… by which I mean, for example, if the game were Chiefs vs Patriots, the viewers would concentrate around the general areas of Kansas City and Boston. I think this is a great way to test viewership across the whole market.

    And I think that the future of local game offerings might hinge on the success of the new online features. Are people interested enough to view games that way?

    My problem is that although I am interested enough, my Internet access speed, a wireless service, isn’t fast enough. It can’t handle such video streams… I have enough trouble with the basic video and audio MLB.tv broadcasts. There’s no way my service could keep up with PIP or changing camera angles or other additional demands on bandwidth and processing speeds.

    So unless some sudden breakthrough happens in video transmission technology or in the wireless service I use, I am not going to be viewing online.