Newstex Conducting Gawker, Corante On Demand

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Content from the two well-known blog networks will be available as part of Newstex’s Blogs On Demand service.

Newstex snared a couple of high-profile blog brand names for its Blogs On Demand service. Full-text content deliverd by Newstex from the Gawker and Corante blog networks offers another syndication model for the two beyond their existing RSS feeds.

The company noted in a press release how it licenses and repurposes the content from those networks and makes it available elsewhere online:

Unlike existing Web-based blog aggregation services, Newstex actually licenses influential blog content directly from bloggers and then takes in each carefully selected blog feed, including those from Gawker Media and Corante in text format and uses its proprietary NewsRouter technology to scan it in real-time.

Each blog post delivered as part of Newstex Blogs On Demand is treated as a news story. Blog content is easily integrated into the applications that people use everyday, including content aggregator services, financial trading environments and customer relationship management systems.

Newstex automatically tags each blog post with company names, stock tickers, key people, and topical categories.

The company also said “each blog post delivered as part of Newstex Blogs On Demand will include Newstex’s proprietary PeopleTickering — a system that synthesizes metadata from numerous premium sources and quality blogs to create a unique database of people who make the news.”

Along with the Gawker and Corante announcement, Newstex also noted that LexisNexis customers would receive the full-text Blogs On Demand feed as well.

What impact does the delivery of blogger content to the legal and business users of LexisNexis mean for content syndication in general? Syndicate your thoughts on the topic at SyndicationPro.

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David Utter is a staff writer for WebProNews covering technology and business.

Newstex Conducting Gawker, Corante On Demand
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