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Newspaper Gives School Official a Blog

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The St. Petersburg Times in Florida has given a local newsmaker his own blog on the paper’s Web site …

E&P Online reports. Clayton Wilcox, the Pinnellas County superintendent of schools, has written an education blog for the Times since March 13. This sounds in theory like a great idea, but why limit it to one school official? Why not just give everyone a blog?

Excerpt (Added by WPN):

‘St. Pete Times’ Gives Schools Chief a Blog

“We were looking for an issue that would attract participation,” Kevin McGeever, the Times’ online city editor, said in a statement. “In Pinellas County, one of the nation’s largest school districts, public education is in a critical moment as it emerges from court-ordered desegregation.”

As for the blogger, Wilcox is a first-year superintendent who McGeever said is “Web-savvy and interested in keeping in touch with his constituents.” And apparently it’s working.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Newspaper Gives School Official a Blog
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