News Corp Looking For Search, VoIP

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Rupert Murdoch told analysts in Manhattan he expects to have VoIP and search engine capabilities for his nascent Internet empire “within weeks.”

Let the acquisition rumors commence flight. MarketWatch reported from the Goldman Sachs conference that Mr. Murdoch’s News Corp has been exploring partnerships or purchases to add a search engine and a VoIP company to his Los Angeles-based Internet division.

To date, the company has earned about $100 million from online revenue. Mr. Murdoch sees that figure reaching $500 million to $1 billion in five years. To build that revenue, News Corp will add to its Internet assets, which include recent purchases of MySpace owner Intermix and gaming site umbrella company IGN.

Om Malik offers up Vonage as a potential sacrifice to the News Corp acquisition gods. In his blog, he posts: “Financial Times reports that (Vonage’s) two lead underwriters – UBS and Deutsche Bank – have been secretly telling the company that a “parallel process” might be a better option. Parallel process, by the way is a fancy way of saying – sell baby sell.”

As to potential search engine purchases, names like LookSmart, Blinkx, and Mamma have been discussed in several quarters. Maybe News Corp will look at the growing market for local classifieds and pick up a startup like Oodle instead.

David Utter is a staff writer for WebProNews covering technology and business. Email him here.

News Corp Looking For Search, VoIP
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