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New Line Markets with Tagworld

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New Line Cinema is marketing the new Snakes on a Plane flick using a special promotion on TagWorld.

They are encouraging consumers to create a song that will be used in the movie, which hits theaters this summer. Another neat idea. I love how they are fishing where the fish hang out. (via del.icio.us/for/steverubel)

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

New Line Markets with Tagworld
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