New Book on Corporate Blogging
It’s exciting when someone you know launches a new book.
Congratulations to Debbie Weil, a recognized blogging expert, on her first offering, The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right (Portfolio Publishing, 2006). I’m still patiently waiting for my review copy, but will post a review on Amazon when I get a chance.
This is the perfect time to release a book on corporate blogging. Many companies are just getting started with using blogs to attract and engage their customers. And, as my recent post about MarketingSherpa’s research shows, blogs have become a great lead generation tool for marketers.
Brian authors the very interesting B2B Lead Generation Blog which focuses on B2B lead generation, sales leads, and marketing for the complex sale.