MySpace Media Safety Campaign Launches

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News Corp. launched a major media campaign today hoping that young people on MySpace will stop doing stupid things that gets the company sued. Well, that’s not how they put it.

News Corp. subsidiary Fox Interactive Media (FIM) enlisted actor Kiefer Sutherland, Common Sense Media and the PTA as part of a national Internet safety campaign. Common Sense Media is an organization dedicated to improving the media and entertainment lives of kids and families.

The campaign, intended to reach parents as much as children and teens, includes an Internet Survival Guide for parents that was created by Common Sense Media. Fox has dedicated online advertisements across the FIM network, as well as public service announcements (PSAs) for broadcast on all Fox television stations.

The centerpiece of the campaign is a PSA starring Kiefer Sutherland of the Fox television show “24”, which will air on FOX, and FIMs network of websites including MySpace.com, FoxSports.com, IGN.com, Fox.com, AmericanIdol.com, Rotten Tomatoes and AskMen.

The PSAs will also air on Fox’s cable networks FX, National Geographic channel, Fox Movie Channel, Fox Reality, FUEL TV, FSN, SPEED, Fox College Sports Atlantic, Fox College Sports Central, Fox College Sports Pacific, Fox Soccer Channel and (in Spanish) on Fox Sports en Espanol. All Fox-owned-and-operated regional sports networks will also air the PSAs. The guidebook and other Internet safety materials will be distributed by Common Sense Media.

“Kiefer Sutherland carries our Internet safety message to families in a compelling way, and the more informed parents are, the safer families will be online,” said Hemanshu Nigam, chief security officer at MySpace.com and FIM.

In a recent national poll released by Common Sense Media, 85% of parents considered the Internet the most risky form of media for their kids. The poll also showed that 77% of parents surveyed think the Internet is an important tool to help their kids learn and 91% said they thought the Internet helps their kids explore subjects they are passionate about.

“In order to protect children from running into trouble on the Internet, parents need to know where their kids live on line and need simple, practical information to help keep their kids safe,” said James P. Steyer, CEO of Common Sense Media. “We want to empower parents with Internet safety tools so that they can confidently embrace the online world their kids study and play in.”


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MySpace Media Safety Campaign Launches
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