MySpace Launches Free Mobile Service

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[ Social Media]

Fox Interactive Media (FIM) announced today that MySpace and a number of the company’s other Web brands will launch a series of new, ad-supported mobile Web sites that will be free to users on mobile devices.

The MySpace Mobile Web beta will be available to users this week with a broader FIM rollout planned in the coming months.

"Accessing the Internet from a mobile phone will soon be as common as text messaging and voice calling, and it’s FIM’s goal to deliver these new free, ad-supported experiences as additional options for our users on top of our incredibly popular premium mobile services," said John Smelzer, Senior Vice President and GM of Mobile for Fox Interactive Media.

"With our well-established carrier partnerships and our more than 80 million U.S. visitors per month, Fox Interactive Media is uniquely positioned to bring both free and premium Internet experiences to users on mobile phones."

FIM has partnered with Millennial Media, an advertising network, to sell and serve mobile-based ads, which includes custom sponsorship packages within MySpace and more traditional display-based ads with other FIM properties, including IGN, FoxSports.com, AskMen and Rotten Tomatoes.com.

"The MySpace Mobile Web significantly lowers the barrier of entry for all MySpace users to access their profiles on-the-go," said Amit Kapur, VP of business development for MySpace.

"An ad-supported MySpace offering is a major component of our mobile monetization strategy and we look forward to broadly offering this industry leading roll-out to advertisers."



MySpace Launches Free Mobile Service
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