Mustangs, Harleys, Smart Cars On Searchers
Automakers foreign and domestic are coping with illiquid credit and declining sales, and search engine volumes reflect that. Over the past three years, the most popular car companies, Toyota, Honda, Nissan, and Ford have seen steady decline in search traffic.
People are also searching for brands like Jeep, Mazda, Chevy, Kia, and Polaris less, according to Hitwise. What they’re searching for instead are Harley Davidson and Smart Car, ranked 38 and 55 respectively among search terms sending visits to automotive websites.