MTV To Launch Online Lyric Service

    October 29, 2007

MTV Networks is preparing to launch an online lyric search service in November.

The service will be available on the company’s sites three main brands, MTV, VH1 and CMT. The sites will feature lyrics search data from music database Gracenote, along with artist’s information, videos, news and trivia. Links will also be offered allowing users to purchase music.

The company will also offer a similar search service for its mobile sites MTV, VH1 and CMT will allow users to search for lyrics on their phones. Users can text an artist’s name, song name or part of a lyric and receive a link to a mobile Web page that will detail song lyrics, artist’s bio and track information.

"By tightly linking lyrics with video and other curated programming, we’re doing what no one else can in a way that strengthens the emotional connections so many of us have with our favourite songs," Van Toffler of MTV Networks told Daily Variety.

MTV Networks digital media executive vice president Courtney Hold said, "The search for the lyric is just a path for the user to experience more content."