MSN adCenter Opens Monday

    March 3, 2006
    WebProNews Staff

During a brief three-hour window on March 6, MSN will open up adCenter pilot testing to advertisers wishing to get an early start on their campaigns. Enrollment begins at 9 a.m. Monday for a $5 credit card charge after which advertisers can access their new accounts and begin creating their ads.

Advertisers who already have campaigns running on other search engines can use QuickLaunch to transfer campaign information faster.

The MSN adCenter website reports that earlier customer feedback resulted in a number of changes:

New campaign tab provides a snapshot of all the orders you have under your campaign.

Apply targets for your ad in the campaign tab when you create a new order.

You can now research keywords in the same section of adCenter where you build your keyword list.

New percentage-based incremental bidding has been added so you don’t have to learn a new bidding method.

Delete campaigns and orders, even those you have already submitted, to help you manage your account.

City-based targeting now automatically associates a state or region with your selection.

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