More Americans Reselling Holiday Gifts Online

    December 15, 2008

What will you do with that unwanted holiday gift this year? If you are like most Americans you may consider reselling it online, according to new research sponsored by eBay and conducted by Harris Interactive.

Over half (54%) of U.S. adults who have resold gifts online, plan to do so this year, a 10 percent increase from last year (45%).

More Americans Reselling Holiday Gifts Online

The majority of adults (83%) who receive gifts during the holiday season receive unwanted items and almost half (46%) resell or re-gift the unwanted item to someone else. Additionally two-thirds (64%) of adults feel that reselling gifts is more socially acceptable than it was several years ago.

"We’re seeing the trend in re-gifting and reselling unwanted presents becoming more commonplace in this economic climate," said Marsha Collier, author of "Santa Shops on eBay" and "eBay for Dummies."

"For those seeking to make the best of an unwanted gift and maybe even start a small business, eBay is a great place to sell items and make some extra money; it’s also a destination for amazing deals for everyone on your holiday list."

The survey found that the most popular items adults would re-gift include wine, champagne or spirits (21%), followed by collectibles (21 %) or beauty products (21%). The most popular items they would resell online include personal electronics (12%); DVDs, CDs or books (11%); home technology (10%) and event tickets (10%).