Sire Records is conducting an interesting marketing experiment today with the The Veronicas, a band comprising of two 20 year-old identical twins from Brisbane Australia.
The band has a big following in the Textamerica moblogging community. So, today as The Veronicas tour New York to promote their debut CD, the label has equipped the band and two fans with Nokia 8162’s and new software from Shozu. The team will chronicle the day on The Veronicas Day NYC 2006 video moblog.
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.