Mobile Phone Market Shows Signs Of ImprovementBy: Mike Sachoff - October 30, 2009
The global mobile phone market saw slight growth in the third quarter, according to IDC’s Worldwide Mobile Phone Tracker.
Year-on-year growth remained negative, but improved from the first half of 2009. Mobile shipments totaled 287.1 million units worldwide in Q3, down from 6 percent from the previous year, but up 5.6 percent from the second quarter.
"The mobile phone market is showing the first signs of improvement since the onset of the economic crisis," said Ramon Llamas, senior research analyst with IDC’s Mobile Devices Technology and Trends team.
"During the third quarter, we saw a number of channels promoting older devices at significantly lower prices. For many, this was enough to spur demand and push volumes higher. Now that we have moved into the fourth quarter, vendors are setting the stage for further gains by launching their flagship devices to meet pent-up demand."
The North American market posted mixed results for Q3. The United States posted positive results, with mobile devices and prepaid handsets once again driving growth. The Canadian mobile phone market declined for the third straight despite double-digit mobile device growth.
Nokia took the top spot in market share with 37.8 percent, but its year-on year growth dipped 8 percent. Samsung landed in the second spot with 21 percent market share and positive year-on-year growth of 15.9 percent.
"Although some regions are still reeling from problems associated with the economic crisis, the third quarter served to cleanse the channel while providing the signs of stability necessary for additional improvement in the fourth quarter," said Will Stofega, research manager of IDC’s Mobile Devices Technology and Trends team