Miva Serves Up In-line Text Ads
Ad network Miva is adding a new pay-per-click ad – in-line text links that show pop-up ad whenever a user mouses over them.
When a user mouses over an InLine ad, a floating ad appears, showing the top-bidded pay-per-click ad from Miva’s advertisers for that keyword. Later this year, InLine ads will also include advertiser logos. Ads are clearly labeled, with a link to more detailed descriptions of the source of the ads.
I have mixed feelings over these ads. As a reader, I often get annoyed when I think I’m clicking a link, but instead clicking an ad. However, I can see the appeal for publishers, looking to monetize their content.
Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.