Microsoft Releases Tool for Intelligent Advertising
Today Microsoft announced the release of Microsoft Advertising Intelligence out of beta. Previously called adCenter Add-in, the product is a keyword research and optimization tool that operates with Excel 2007. Here are some screenshots:
Microsoft’s Carolyn Miller says the tool helps users maximize marketing ROI for their keyword campaigns with:
– Keyword expansion
– KPI data
For those who wish to learn all they can about the use of this tool, Microsoft will be featuring a series of how-to posts at the adCenter Blog over the coming weeks. The tool is currently available in the US, the UK, France, and Canada only. It is available for download here.