Microsoft Regionalizing Searches?

    December 10, 2007

Microsoft seems to be regionalizing searches observes Woz on a thread on Webmasterworld.

He says "just noticed today that it seems to be regionalising results automatically. I.e., being in Australia, is automatically serving results focused towards, but not necessarily from, Australia."

However he also observes that "They have added an "Australia Only" tick box which indeed does only return results from Australia, but there seems to be no simple way of turning off the regioanlisation for general results." Why not? One may ask, are they still testing it.

In the same thread Bill observes "I see a few local listings at the top if I search for something like "sushi" or "pizza". I’m seeing a few local listings in Tokyo for shops. (However I’m in the other half of the country.) I don’t see a Japan tick box though."

Different regions different happenings!