Microsoft Recruiting Paid Bloggers

    June 23, 2005

MSN recently put out a call to hire paid bloggers to write and edit Web sites about five broad topics…


fashion/food/style, music, sports, technology, and television, MediaPost reports. The marketing news site says MSN recruiting ads began appearing on various journalism career sites such as and late last week. I have confirmed the report (see screenshot at left from MediaBistro). The ads sought editors to write and produce between 5 and 10 blog posts a day; review user submissions; and monitor comments and feedback. I gave my take to MediaPost for their report. I sum it up in four words – sounds like Mungo Park.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.