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Microsoft Pushing Hard In Business Market

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An aggressive push by Microsoft with its Dynamics products has seen it grow its placement of CRM seat licenses in the enterprise and unveiled a few initiatives aimed at the small-to-medium business (SMB) market.

Microsoft made several announcements recently, related to its business-focused Dynamics line and other products. In the CRM arena, the company said it had gained several thousand seats in the US and abroad as tax preparer H&R Block and other firms.

Brad Wilson, general manager for Microsoft Dynamics CRM, said in a statement that the product delivers “a radically better CRM value proposition for large businesses,” which should get a interesting response from people like Salesforce.com CEO Marc Benioff.

On the small business side, Microsoft made a few announcements stemming from its Small Business Summit taking place in Washington state. Microsoft has made webcasts available of the various seminars taking place in four tracks: computer security, productivity & mobility, sales & marketing, and financial management.

One area where Microsoft has tried to apply some leverage is on the financing side. Until recently, a business had to commit to a $10,000 transaction to be eligible for financing through Microsoft. They have dropped that figure to $3,000.

Microsoft also has a deal with electronics retailer Best Buy aimed at Microsoft’s potential retail customers. A version of Microsoft’s Point of Sale application will gain a spot on Best Buy’s shelves, in software form and in a hardware package preloaded with the software.


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David Utter is a staff writer for WebProNews covering technology and business.

Microsoft Pushing Hard In Business Market
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