Microsoft Proposes Privacy Framework To FTC

Five-tiered approach to consumer protection

Get the WebProNews Newsletter:

[ Business]

The company responded to a request for proposals from the Federal Trade Commission about Internet privacy with a five-tiered approach to self-regulating protection of consumer privacy.

Few businesses desire extra government involvement in their day to day business. Several industries may merit that additional oversight, but none particularly wish to invite it in, like some kind of ominous vampire.

Online advertising enjoys a relatively unencumbered business model, so long as they do not actively do malicious things with customer data. Outside authorities would be able to step in should such actions take place, something ad companies do not want in any scenario.

To head off the potential for government interference, Microsoft submitted a filing with the FTC detailing their approach to a privacy protecting mechanism, one that leaves the industry in a self-regulating state. Brad Smith, Microsoft’s senior general counsel, commented in a statement:

“We welcome the opportunity to work with the FTC to ensure that online consumers benefit from meaningful privacy protections,” said Brad Smith, senior vice president, general counsel and corporate secretary, Legal & Corporate Affairs, Microsoft. “Online advertising should put consumers in the driver

Microsoft Proposes Privacy Framework To FTC
Top Rated White Papers and Resources
  • http://www.businesses.vg/ Business Guy

    I think the internet is going to start changing drastically. A lot of the key players, bigger companies, businesses are trying to grab a hold of a piece of the internet advertising pie.

    I’m assuming they’re going to try to use this PR to their advantage and turn it into ammunition to help them acquire Yahoo!

    April’s going to be an exciting month.

  • http://bitchslappin.net bj

    If MS can be trusted to follow their own rules.

    And I think Business Guy is right. I only hope the Internet doesn’t turn into Bud TV and the Home Shopping Network. I threw out my TV ten years ago for a good reason.

  • http://www.webproper.com Phil

    Over time the Internet has become more of a vehcicle for advertising than a vehicle for information. I suppose it is because it requires money to operate, and pure information does not produce nearly as much money.

    bj’s concern (above) is on target because all business is increasingly driven by money and advertising. The more that Google (and other search engines) work to make their search results produce pure information-based content, the more site owners and advertisers work to exploit the process for advertising purposes.

    I suppose it is because both information seekers and advertising companies want the same results–eyeballs.

  • Guest

    Thanks for the story. It’s good to see MS taking some initiative on this issue. Google was rated the worst when it comes to privacy by a watchtop group. I wonder when the FTC will actually start doing something about privacy and  restrictive trade. Google seems to be getting away with a hell of a lot buying out competitiors such as double click and increasing their ever growing data of information on web users.

  • Join for Access to Our Exclusive Web Tools
  • Sidebar Top
  • Sidebar Middle
  • Sign Up For The Free Newsletter
  • Sidebar Bottom