Microsoft Partners With Advance Internet On Local Ad Deal

    August 18, 2009

Advance Internet, which runs news and information websites in alliance with more than 30 newspapers has entered into an agreement with Microsoft that will allow its sales staff to sell ads on the Microsoft Media Network on the local level.

Under the agreement Advance Internet’s sales force will offer behavioral targeting and audience extension capabilities to its local advertisers on the Microsoft Media Network.

Brian Handly, General Manager, Pubcenter, Microsoft
Brian Handly
General Manager
Pubcenter, Microsoft

"We have the number one local news and information sites in each of our markets," said Peter Weinberger, president of Advance Internet.

"According to Media Audit, five of our sites rank in the top 10 of newspaper affiliated sites based on local penetration of adults 18+. Now through our agreement with Microsoft, we will be able to serve our advertisers with even better online marketing solutions."

Advance Internet will become a certified reseller of the Microsoft Media Network, offering local advertisers access to 76 percent of the online population. Advance says the deal will significantly increase its reach in all of its local markets.

The two companies have also signed a content agreement, and Advanced Internet will become a certified reseller of Microsoft’s search products.

"The local perspective that Advance Internet offers will be incredibly helpful as we develop our reseller efforts," said Brian Handly, general manager, PubCenter, Microsoft.

"We are excited to expand Content and Search Ads into Advance Internet’s portfolio of regional Web sites."