Microsoft Most Powerful Global Brand

    April 4, 2006

Brand consultancy Millward Brown Optimor named Microsoft the most powerful global brand.

And, no, blogging didn’t have anything to do with this. Or, did it? GHurlman’s blog comments about how Scott Guthrie read his blog and took care of his problem.

How is a great brand built? One customer at a time. What’s the ROI of this? Who the heck cares!

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Robert Scoble is the founder of the Scobleizer blog. He works as’s Vice President of Media Development.

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