Microsoft Most Powerful Global Brand
Brand consultancy Millward Brown Optimor named Microsoft the most powerful global brand.
And, no, blogging didn’t have anything to do with this. Or, did it? GHurlman’s blog comments about how Scott Guthrie read his blog and took care of his problem.
How is a great brand built? One customer at a time. What’s the ROI of this? Who the heck cares!
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