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Microsoft Loses Search Share To Google

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The latest Hitwise data indicates that almost 65 percent of all U.S. searches went through Google this July; given another month or four, the search giant is likely to hit the two-thirds mark.

That would probably be bad news for Microsoft – even more than you’d guess – since most of Google’s gains are coming at Redmond’s expense.  Hitwise stats indicate that, from July of 2006, Google’s market share has increased by 4.12 percent.  Yahoo’s down by a 0.41 percent (it’s currently standing at a 22.13 percent share), and Ask lost a mere 0.09 percent.  Microsoft . . . well, Microsoft’s luck has been bad enough to warrant a paragraph break.

From 11.77 percent in July ’06, Microsoft’s share is now 8.79 percent.  Marketing Pilgrim’s Paul Bennett writes, “Surely the only way that Microsoft can hope to compete with Google is through major acquisition – making Yahoo! (who have held steady) an even tastier proposition.  But let’s speculate for a moment on these giants combining search efforts; their joint market share would still be half that of Google’s – unless of course, they were to undertake a considerable rethink in the process.”

So is all lost?  Well, probably not – Beal outlines some forward-looking statements from Satya Nadella, Corporate Vice President, and Kevin Johnson, President of Microsoft’s Platforms & Services Division, recently implied that the company has some search-related plans.  Also, I’m not sure that any company with a market cap of $264 billion can truly be screwed.

In terms of search, though, Microsoft is losing ground, and as (almost) always, Google is gaining it.

Microsoft Loses Search Share To Google
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