Michael Yang of Become On MarketWatch

    February 22, 2005

Michael Yang of Become.com emailed me a few minutes ago to let me know he was interviewed by MarketWatch this afternoon.

The video from his interview is on the MarketWatch homepage in the lower left corner

.Become.com CBS MarketWatch Interview With CEO Michael YangIt’s really great to see the Become team getting the attention they deserve. Their product is going to bring about the next phase of search. I call it Search 2.0 because it’s a different type of thinking than the “one size fits all” mentality users have learned to live with. When users realize they don’t have to weed out the noise in their search results anymore they’ll come to vertical specific search engines like Become in droves.

Congratulations Become team, I’m pulling for you!

Jason Dowdell is a technology entrepreneur and operates the Marketing Shift blog.