Media Linking to Wikipedia Articles

Not sure if this is something new or not, but I just saw a CNN Money article which linked at a Wikipedia article about Joe Kraus as background on him.

Given how much the search engines already trust the Wikipedia imagine how much exposure it will be getting if the mainstream media regularly cite it and deep link at their biographies!

Just the fact that the mainstream media would link at articles that anyone can edit shows a big shift in power over the last couple years.

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