MC Hammer To Launch Dance Site
Former rap star MC Hammer (Stanley Burrell) is launching his own dance Web site called DanceJam.
The site will launch in mid-January and hopes to become a popular place for people to watch and share videos focused on dancing. The video dance site will have a model similar to YouTube and plans to generate revenue through Internet advertising.
Similar to reality program "Dancing With The Stars" DanceJam will feature head-to-head competitions where contestants submit videos that will be judged by viewers. The site will also offer information on a number of dances including the Boogaloo and the Krump.
Hammer’s partners in the venture include Geoffrey Arone, chief executive officer, co-founder of social web browser Flock, and Anthony Young chief technology officer.
"When people are looking for any video, whether it be about skateboarding, dancing or a science project, they don’t stop to think about where’s the best place to find it. They just start off by going to YouTube," McQuivey said.