Marketplace: Podcasting Is the Next Big Thing
Marketplace Radio interviewed me (Steve Rubel) recently about podcasting and podvertising …
(Bonus link – AP covered podcasting as well over the weekend)
From WebProNews Editor:
Here is what Steve Rubel said about podcasting to Marketplace Radio …
“If somebody finds a podcast they like they have a sense of loyalty to that content creator that they may not have to a traditional media outlet or radio station.”
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.