Marketplace: Podcasting Is the Next Big Thing

    February 7, 2005

Marketplace Radio interviewed me (Steve Rubel) recently about podcasting and podvertising …

Internet radio once lacked the portability of a Boom Box or a Walkman, but not anymore. Andrea Gardner has a story on the growing popularity of Podcasting.”

(Bonus link – AP covered podcasting as well over the weekend)

From WebProNews Editor:

Here is what Steve Rubel said about podcasting to Marketplace Radio …

“If somebody finds a podcast they like they have a sense of loyalty to that content creator that they may not have to a traditional media outlet or radio station.”

Listen here.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.