Losing Focus May Be Costing You Money

    February 27, 2009
    Chris Crum

In the age of information overload and excessive social media use (which are often joined at the hip), there are still plenty of questions as to whether or not social media is truly beneficial to businesses.

This is a topic that has been covered time and time again (including by myself), and generally what it comes down to is…it depends. Clearly there are businesses that can benefit more than others, there are different ways to utilize social tools to benefit different aspects of business from networking to marketing, yada, yada, yada. There are lots of variables that come into play.

Assuming that you are one who does use social media while trying to successfully run a business, you’ve got to have some way of getting the most productivity out of your day as you can. This is certainly easy to lose track of within the social media world.

Having a time management strategy is incredibly helpful in maintaining productivity. That goes without saying. This is a subject that David Wallace of SearchRanks elaborated on in a session at SMX West as well as in the following interview with Abby Johnson.

I’ll tell you another tremendous time-saving tool for those who don’t fool with them – feed readers. Within our little industry we like to think that everybody uses them or at least knows about them, yet you can probably stop any number of random strangers on the street and ask them if they know what RSS is, and you’ll probably get a high percentage of blanks stares.

I’m going to assume that as a WPN reader you are fully aware of the concept, and just say that feeds have saved me an infinite amount of time in researching articles, keeping up with news, and staying organized in general since I have been using them.

The point is, we all feel a bit overwhelmed sometimes, and it can be easy to lose focus. Thankfully, there are ways to stay level-headed that can be utilized if we only stop and evaluate our strategies for how we manage our time. I’m sure you’re familiar with the "time is money" statement.