Google Must Include Real-Time Search

Twitter is Rockin' Google's World

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It’s not much of a secret that Facebook has been looking over Twitter’s shoulder and imitating the occasional feature for quite some time.  Now, it seems that Google may be doing something similar, as Larry Page made an interesting comment about real-time search recently.

Page put in an appearance at the Google Zeitgeist conference near London, and Loic Le Meur, the founder and CEO of Seesmic, asked his opinion of Twitter.

Page responded by saying, "I have always thought we needed to index the web every second to allow real-time search.  At first, my team laughed and did not believe me.  With Twitter, now they know they have to do it.  Not everybody needs sub-second indexing but people are getting pretty excited about real-time."

Google Zeitgeist

Photo via Loic Le Meur

Page added, "People really want to do stuff real time and I think they [Twitter] have done a great job about it. I think we have done a relatively poor job of creating things that work on a per-second basis."

So, although Google’s foray into real-time search may turn into just another example of Google throwing spaghetti at a wall, it sounds as if the search giant is going to make ultra-fresh results available under certain circumstances. 

>>> Feel free to guess what shape that project will take (another homepage tab next to "Images," "Video," "Shopping," and so on? Some preference buried in the "Show options" menu?) along with what sources it’ll search (Twitter? Facebook? or its own … Google Now!!! ) in the comments section.

Google has come to the realization that real-time search may eventually become more important than its current search index.  When an earthquake happens, it’s Twitter that has real-time information about it. When someone famous dies (or is even rumored to have died as in the case of Patrick Swayze), it’s Twitter that is the relevant search engine.  Not Google or even Google News.

Twitter has given people an appetite for real-time information that blows away Google’s search results, which are at best hours old.  If Twitter won’t sell, it’s certain that Google will integrate a Google-built, real-time, Twitter-like service into its search results or possibly even create a seperate product to compete directly with Twitter.  The success of Gmail gives Google access to millions of beta testers, which enables a competing Google real-time search service to easily hit a critical mass almost immediately.

What Is Real-Time Search to Google?

For now, Google’s definition of real-time search is limited to indexing the "conversation" that is happening now and including this content within its search results. This doesn’t necessarily mean Twitter, and in fact it probably won’t be its real-time search centerpiece. However, one thing is certain: Google believes that real-time search is important to its future and this could change how a search result looks forever.

(Note: WebProNews Publisher Rich Ord contributed to this article.)

Google Must Include Real-Time Search
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  • http://asmarketing.wordpress.com Top Keyword Search

    Digg, Google, Facebook are all trying to capture the “real time” info that twitter has pioneered. Marketers are/trying to figure out how to monetize on this info, in every industry. Home improvement to attorneys.

  • http://www.arcstone.com Lisa Hirst Carnes

    Real time search is going to change the face of search marketing as we know it. Back in the 90’s my clients would be puzzled when their sites weren’t coming up in the SERPs right away. They’d say something like “Isn’t the web supposed to be dynamic?” Could it be possible that we’re almost there?

  • http://inchoo.net Toni Anicic

    Yes, real time search was one of these things you didn’t know you needed until someone invented it!

  • http://aks2008blog.co.cc Aswani

    With real time search getting more and more popular these days, I think it is the right time for the Google to make it available for its end users. And no doubt they will be coming out with it very soon.

  • http://www.webmoneysuccess.com TeasasTips

    Yes, competition is good, as Twitter is impacting search in ways that Google never imagined. Now, if Google is being impacted, imagine what is going on over at Yahoo, MSN and the other secondary search engines?

  • Guest

    real time search, real time stock, real time everything, and FREE !!

  • http://www.seoauditors.com SEO Company

    I can see Google adopting real time search results. It will be interesting to see when it happens and how this will impact SEO and the search marketing industry.

  • http://www.diamondonnet.com Diamonds

    Add a search filter for most recently updated pages which will solve most of the problem.

  • http://www.unclehowards.com Roadshow

    I think real time search is great, but monetizing it is difficult. Can ads be accurately associated with a search in real time? How do you let an advertiser bid on real time ads? It is an appealing possibility, but I think Google has chased enough rabbits that can’t be monetized well. Someone in Mountain View has to be crunching the numbers and making sure that there is some ROI to make this all work.

  • http://officialsafetyandsecurity.com/ Official Safety and Security

    I’m basically on Twitter to socially market my safety and security web site and raise awareness for it’s products so real time search sounds good to me. Thanks, Doug, for this Twitter/Google update.

  • http://www.snerdey.com Snerdey

    Love the idea, heck each time someone ad’s a new product it can be found that day via search?

    Bring it on!!!

    Follow Snerdey on Twitter!

  • http://www.vesta-tech.net Philippine

    Agree, we need real time seach results.

    • Sean

      A video showdown between Google, Twitter, and Yahoo on open real time search is available here:


  • http://www.neostead.com Neostead

    The main real-time search Google’s going to do is search for a way to buy Twitter. But yeah, their own real-time search wouldn’t hurt.

  • http://www.backuputilities.net/ Backup Utilities

    The real-time search is really important!

  • http://getmoney2us.blogspot.com money

    yes i think the real times searching by google is the goog, to every person does not like to go to the other SEO for others and make every one enjoying it.

  • http://www.afri-sat.com Niels Dettenbach

    Yes, “real time” searching is a logical consequence in the evolution of the internet (Even is this what google means is not real time – it is near real time).

    But not only from the view of a internet service or content provider this google feature would be rising problems and (shure, this is the main target of google) leads to a further as stronger monopoly within the internet – on the cost of all internet users.

    Just imagine that there would be 5 or 20 other search engine robots which are fetching your pages everytime they “expect” a change of it – this would generate a huge overhead in networking and computing ressources in YOUR network. What would be happen if there are several hundreds or thousands of robots which want to do the same? Even in atime bandwitdh costs “like nothing” (what’s not true) and computer would be cheaper each day – this is inefficient and would be evolute more and more against the main interests of any free internet user on the planet – even if this seems not clearfor the most today .

    Because google and other commercial SEs are using their own robot without any open sharing of content there is no way to make this efficient as it could be done on a open search and indexing system.

    I believe the best solution to present actual content to each search engine could be reached by a open robot and robot data interchange standard (i.e. as rfc and a free reference implementation).

    I.e. Hosting ISPs then are able to crawl and collect content within their network (means – as usual within the internet – with a own standardized open source based robot software) much more efficient into a “content essence”. Even or especially actual content could be updated into the search network upstream much more efficient then any (external) crawler can do that alone. The relevant parts of the “content essence” could be fetched by regarding search engines or streamed to them (at this point possible “stream relays” could make this process more bandwidth efficient) – additionally a search frontend system can “subscribe” for relevant changes and get essence updates pushed in case of page changes (like a trap). For efficiency this protocol could be run on UDP (like the DNS does it).

    From my viewpoint even such kind of crawled content should be open accessible and licensed for everyone who want’s to run his own search and catalog frontend system – this allows the developement of many different search systems which are able to focus in any direction. Google allows just one or a very few kind of “searching” the web and you, as a user, has to be lucky with that what google spies out in his results.




  • http://www.firmalatter.dk/latterkurser-og-workshops/latterkursus.htm FirmaLatter

    People are posting directly to Twitter – google searches the entire net. News on Twitter is brief at best – news on google is informative. I see markets for both types of media.

    I believe that more and more people are getting tired of the superficiality in news media like Twitter. you simply don’t get the full story, and eventually all nuances will be lost , because there is always some latest news you have to be updated on.

    Twitter may be news, but Google certainly is content.

  • Ben Hull

    Regarding this statement…

    “Google has come to the realization that real-time search may eventually become more important than its current search index”

    I can’t believe that real-time search is going to be THAT important. How often do you need to search what’s happening on the web from a second ago, rather than a few weeks ago?

    Granted, sometimes it’s necessary when you want to find out up-to-date content about an emerging issue or something, but other than that I see no real benefit. It sounds fraught with issues and nightmares to overcome to establish that kind of technology.

  • http://www.horozima.com Lawrence

    Yes,Google should modify its indexing methods to enable real time search.

  • http://makemoneyeasyhome.blogspot.com/ Ricky

    If Twitter is already there providing real time search why go for another service?isnt it possible to keep realtime updates of twitter in google by some means.I heard about google and the twitter acquisition.is that true ?

  • http://www.chickencoopplan.net chicken coop plans

    Google must do something about this one. As time passes by, Twitter are becoming more popular day by day. In case Google won’t do something about this, effectiveness of their service might be affected.

  • Guest

    More Twitter hype… yawn
    Let’s see what the “news” is in 2010

  • http://www.magicopy.net Satyesh

    Well as far as I have seen, Google is evolving at faster rate than anyone on internet. Daily we see many changes in either of their services whether it is gmail, search engines or browsers. Real time search is a good point but if you look at google’s structured search engine, they actually dont require such facility as they are fast enough to provide results.

  • http://www.tmondo.com Games

    Google real time search??? cant wait to see it.

  • http://www.itmentality.com.au IT Mentality

    That guy has the Midas touch!

  • http://thecomputergal.com Nora McDougall-Collins

    “The most recent stuff” hasn’t met the test of time. While there is value in picking up on recently updated information, there is a whole lot of buried treasure out there on the web too. This last weekend, I found a piece of information I needed from some forum posts dated 2002.

  • http://www.azhariqbal.com SEO Outsourcing services dubai, uk

    I like this person and his determination to the creativity and hard work. I love you page

  • http://www.iblogzone.com DiTesco

    In my opinion, RT (Real Time and not ReTweet) has become slightly over rated. Real Time is only good for me when it comes to news and not information about something specific I am looking for. Why would I want to search “Real Time” for someone who just released a new PDF file that provides tips about SEO. First, how ill I know that it is actually Real Time. It might have been an eBook released some three years ago and someone decided it was a good time to Tweet it.

    I know that people will say, ask for it on Twitter and you will get an answer. From whom? How many people are actually going to answer. It seems to me that people are interested more on Twitter to SPAM and promote their business than anything else. Don’t get me wrong, I like Twitter, but search is search and Real Time is, well I am not so sure how one would define it.

    I hope Google does not change it’s search results but rather provide it in a separate “tab” it you prefer, just like you mentioned (somewhere in the show more options”. If Real Time does in fact change the search results forever, what do you think will happen with the SEO industry?

  • http://www.guvenlikkursu.com g

    Thank you for articles

  • John

    Adhere Solutions is a Google Enterprise Partner and Authorized Google Apps Reseller providing products and services that help organizations accelerate their adoption of Google technologies and cloud computing. Adhere’s team custom web design of consultants help customers leverage Google Search Appliance, Google Mini, Google Site Search, Google Maps, and Google Apps to improve access to information, productivity, and collaboration.

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