Keywords: Find Theirs, Protect YoursBy: WebProNews Staff - May 8, 2008
One clever SEO professional said sitemaps are the keys to the kingdom of well-performing keywords.
That website. You know the one. Top five in the SERPs, while your lame effort sits in eighth place. Eighth? You may as well be rated on a list stuck to the back of a truck driving through Ciudad Juarez at midnight.
As soon as you try to change strategies, that SOB might be right alongside, grabbing keywords and keeping you out of the high placement you deserve. Are you planning to fight back anytime soon, loser?
SEO ROI has a suggestion for you, and it has to do with sitemaps. These documents make it easier for search engines to understand your site’s architecture.
Sitemaps also represent an unlocked safe full of money in front of an open window. Why give away keyword information in those sitemaps when you can protect it with a little effort?