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Keyword Marketing Advances

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In the world of E-commerce, everyone in the business of hawking something on the Web, big or small, knows how important Keywords and Search Engines can be in leading prospective customers to their website.

The latest unofficial tally is that Web users conduct over 500 million searches a day (who knows how they calculate such numbers), and that the number continues to rise. Success used to be defined for many companies as being listed among the first five or ten listings on a Google or Yahoo keyword search, but with so much competition and so many new search engines popping up, remaining at the top of the search pack seems to be getting more and more difficult.

Keyword research is the process of figuring out what key words potential customers will enter into various search engines, hopefully leading them to your company as opposed to a competitor. Websites should be search engine optimized (SEO) for key words that are regularly used by prospective customers on all of the search engines. This includes having company key words integrated into copy, page titles, link text, and other website elements.

Greg Jarboe is a well-known trailblazer in the field of using SEO in combination with press releases for news search engines and also the co-founder of SEO-PR. In a recent interview about news search engines, Jarboe mentioned a MarketingSherp press release that challenges web-based businesses to “optimize press releases for news search engines, going beyond the basics of editing your copy for the news search engines and distributing your press release on one of the wire services that get crawled by Google News and Yahoo News.”

MFP LLC recently announced the launch of WordZe, its professional keyword research tools. According to the MFP press release, WordZe “offers search engine optimization specialists and SEO firms innovative keyword tools that are 20% to 35% cheaper than most keyword research services.”

WordZe compiles daily, weekly, and monthly search terms from internet portals, and ISP logs all across the globe. It also provides a large collection of search engine optimization tools to help you estimate the market value of keywords and competition.

As the Internet continues to grow and expand, more and more companies will be coming up with ways to help web-based businesses stand out and rank high on search engine results, but there’s no doubt that business owners must stay updated on the rapidly changing technology and tools that can assist them in their plight.

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Tim Ritter is a staff writer for WebProNews covering technology and business.

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