Quantcast

JupiterResearch SEM Survey: Brand is King

Get the WebProNews Newsletter:


[ Business]

JupiterResearch has released their “US SEM Executive Survey 2006″ reporting that 40 percent of search marketers spent at least $500,000 on search in 2005, compared to 12 percent in 2004.

A significant number of those companies are using search marketing to satisfy their online branding objectives.

The JupiterResearch survey also found that, while search marketing has traditionally been used for direct marketing purposes, more marketers are seeing the value of search for branding.

While generating immediate sales of online products is the goal of 37 percent of sophisticated search advertisers, 31 percent say building brand awareness is their main objective.

Via DM News

Lee Odden is President and Founder of
TopRank Online Marketing, specializing in organic SEO, blog
marketing and online public relations. He’s been cited as a search
marketing expert by publications including U.S. News & World Report and
The Economist and has implemented successful search marketing programs
with top BtoB companies of all sizes. Odden shares his marketing
expertise at Online Marketing Blog offering
daily news, interviews and best practices.

JupiterResearch SEM Survey: Brand is King
Comments Off
About Lee Odden
Lee Odden is CEO of TopRank Online Marketing, a digital marketing and public relations firm in Minnesota that specializes in search, social and online PR consulting and training for companies worldwide. Odden has been cited for his internet marketing expertise over the past 10 years by the Economist, Forbes and U.S. News and contributed a chapter to the book, "Online Marketing Heroes" published by Wiley. For the past 5 years he has also been the editor of TopRank's Online Marketing Blog, a Technorati 100 favorite blog and one of the top marketing blogs according to Advertising Age. WebProNews Writer
Top Rated White Papers and Resources

Comments are closed.

  • Join for Access to Our Exclusive Web Tools
  • Sidebar Top
  • Sidebar Middle
  • Sign Up For The Free Newsletter
  • Sidebar Bottom