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Is that a Monkey in Your Trunk?

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Ads featuring monkeys may be deemed a tired gimmick, but I think Suburban Auto Group’s Trunk Monkey ads offer a fresh spin on the classic animal approach.

En route to Chicago from Cincinnati, I saw a billboard for SAG with the following tagline: “Home of the Trunk Monkey.” Naturally I Googled it and found the ads. They are solid creative for what I assume is a regional buy. But why no tie-in’s with the Beastie Boys?

“Trunk monkey, that funky monkey.”

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Kevin Dugan is the author of the popular Strategic Public Relations blog. Kevin is Director of Marketing Communications for FRCH Design Worldwide.

Visit Kevin’s blog: Strategic Public Relations.

Is that a Monkey in Your Trunk?
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