Is Knol A Fast-Track To High Google Placement?

Google's unit of knowledge measures up in SERPs

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Well-respected search pundit Danny Sullivan put the newly-launched Google Knol to the test, to see if contributed pages found their way into a top-ten placement in Google’s search results.

If Knol were a baseball player, it would be in contention for the Major League batting title going into the second half of the season.

Sullivan noted his findings on Search Engine Land, after taking a look at 30 different knols selected from the main Knol page. Of those thirty, ten made the top-ten search results for their keyword searches on Google.

“We’ve been assured that just because content sits on Google’s Knol site, it won’t gain any ranking authority from being part of the Knol domain,” Sullivan wrote.

Being a new site, Knol didn’t show any PageRank. But behind the scenes, as Sullivan suggested, PageRank calculations happen continually.

We decided to repeat his experiment; it’s easy enough to do, making it well-suited for our purposes. Here’s where we found Knol pages in the top-ten for their keywords, when they ranked that well:

A Crisis in Leadership: 4
Restless Leg Syndrome: 0
Ischemic Stroke: 0
Breastfeeding: 0
Chicago Hot Dogs: 0
Evidence-Based Medicine (EBM): 0
Lung Cancer: 6
Buttermilk Pancakes: 0
Music in Capoeira: 3
Pediatric Sports Injuries: 0

We batted 3 out of 10 in randomly picking topics off of the Knol home page, an average that would keep us in the batting order every day and have our agent salivating over free agent negotiations at baseball’s winter meetings.

Google’s Knol will get a lot of SEO attention, there’s no doubt about it. The opportunity to grab prime organic placement for a given keyword phrase, at minimal cost, will be irresistible.

Is Knol A Fast-Track To High Google Placement?
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  • Joop

     Turns out that Knol performs well in Yahoo as well

  • http://www.googlegeeks.co.uk SEO Consultant

    So, are we suggesting that a Google query for something innocent (let’s take scooters as an example) will display, on the first page:-

    Google Adwords

    Google Base (Froogle)

    Google Knol articles

    Google news

    Google maps

    You Tube (Google videos)

    and then, maybe, if there’s room, a link to a scooter site.


    Surely, that’s going against everything that Google stands for (or am I naive?)

  • http://games.maas1.com ?????


  • http://www.seosean.com SEO Service

    Is Knol A Fast-Track To High Google Placement?
    Hardly, turns out to be more of a dud.

    Now that knols have been around for some time we can see that they are really not that useful for SEO although could have some marketing or promotional value.

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