Internet Ad Revenue Tops $5.2 Billion
Big bucks continued to roll into online advertising as the Interactive Advertising Bureau reported third quarter numbers for 2007 that beat last year’s figures by 25.3 percent.
The latest figures from the Interactive Advertising Bureau show 2007 ad revenue should easily eclipse $20 billion by the time the ball drops in Times Square on New Year’s Eve.
As the third quarter revenue figures hit $5.2 billion, they represented yet another quarterly increase. Second quarter revenue reached $5.1 billion, while the first quarter saw $4.9 billion flow into all manner of Internet ads.
“Marketers large and small have come to accept digital media as the fulcrum of any marketing strategy,” said Randall Rothenberg, President and CEO of the IAB.
The arrival of new outlets like video, rich Internet applications, mobile browsers, and social media sites promise even more gains for online advertising, according to Pricewaterhouse Cooper’s Peter Petrusky. “The industry has truly come into its own,” he said.