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Easier Flash/Facebook Integration

Adobe and Facebook Announce Flash Developer Library

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Update: More from the press release, which has since come out:

Documentation, example applications and code are now available at http://www.adobe.com/go/facebook for developers to get started building rich applications with Adobe Flash and Flex software, and Facebook Platform.

The ActionScript 3.0 Client Library for Facebook Platform is available immediately as a free download along with developer documentation and tutorials at http://www.adobe.com/devnet/facebook.

Original article: Adobe and Facebook have announced the availability of a new Actionscript 3 Client Library for Facebook Platform, the platform for building apps on the social network. This library will enable developers to use Flash to create more compelling apps.

Josh ElmanFlash in Facebook apps is not a new concept, but this library that Adobe has partnered with Facebook on will provide an organized and official resource for developers to utilize. In a conference call with WebProNews, Facebook Platform Program Manager Josh Elman and Adrian Ludwig, Group Manager for Adobe Flash Product Marketing told me that this project was started back in November.

Adrian Ludwig There was a lot of unofficial stuff out there, but none of it had great documentation, they said, so they decided to start an officially supported, re-written code library with all public APIs, authentication, sessioning, etc. This way, Flash developers can build better integration between Flash and Facebook or Facebook Connect.

They talked a little about how developers and businesses can use flash-based Facebook apps for monetization. Of course there are advertising opportunities such as we’ve talked about in the past, but apps open up all kinds of ways for businesses to get potential customers engaged in their content.

They mentioned the Ben and Jerry’s site for example, that utilizes Facebook Connect and Flash to let users rate ice cream flavors and invite their friends to engage with the site.

Ben and Jerry's - Facebook Connect

They also talked about how CNN used Facebook and Flash to organize viewing of President Obama’s inauguration and allow people to pull in their friends and turn a simple streaming video opportunity into a social one and the "most streams ever."

Obviously the potential for engagement is there. Businesses can get creative with how to do it. I’m thinking you’ll want to have content that people will actually want to engage with first though.

Easier Flash/Facebook Integration
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  • http://blog.hichamaged.net/ Hicham

    Well Well Well! It seems we are getting into a new era over the high-populated state of Facebook though; starting with apps, passing by ads and end with the users, us!

  • http://www.westcoastvinyl.com/windows.html West Coast Vinyl

    This is really an old but great idea on comparison of a product or service. Like in the home improvement, its nice to have a comparison of different brand of windows company and product. This gives the user a chance to see the differences and make a choice in the purchase.

  • http://www.lexolutionit.com Maneet Puri

    Is this news confirmed?

    • Chris Crum

      Yes, I’ve now received the official press release and link to the facebook.com/news.php?blog=1&story=217″>Facebook blog post about it.

  • http://www.cannerycasinolasvegas.net/ CanneryCasinoLasVegas

    that’s its a good idea, to merge both technologies.

  • http://www.itchimes.com Web Development Company

    Very interesting Article.This is new information for me. thanks alot

  • http://mikeames.freevar.com/ Mike

    Here is a good example of this usage:
    Example of flash integration

  • Lisnic

    Can you do a streaming plug-in like this
    http://activeden.net/item/facebook-stream-plugin/159969

    Or correct this (I will send a .FLA file)