InfoUSA Unzips Online Direct Mail Program

InfoUSA is set to launch its new online direct mail program called ZipMailUSA.com to all subscribers of their online prospecting system, Salesgenie.com.

The service was created to help automate developing and executing mailing campaigns.

ZipMailUSA customers will be able to select from direct mail templates, customize them, save the pieces to private creative galleries, and then send them to their desired mailing lists from their computers.

The company said ZipMailUSA also works well for customers with pre-designed direct mail pieces. The program is scheduled for launch later this year.