Increasing the the SEO Industry’s Profile
A recent post at SEOmoz once again brought up consider the plight of the Search Engine Optimization industry; as effective and needed as SEO consultants are, blackhats and webspammers have given the industry a black eye.
People see the search community in two camps: Search Engines (good) and Spammers/SEOs (bad). The way they see it, the search engines work diligently to reduce spam, and show the most relevant results for their queries. On the other side of town you have the SEOs and spammers, who try to make sites rank for their own ends, therefore throwing off the good, pristine search engine results.
What the public needs to realize is that real SEO isn’t about making pillspam or other useless garbage rank – SEO is about ensuring that relevant content ranks in the SERPS for related queries. For most site owners, there is little or no value in ranking for non-relevant queries. Often, the pursuit of rankings by SEOs forces them to review the content, make it more relevant and of better quality to induce links, and all around creates better websites and an overall better user experience on the Internet.
I think the SEO community needs to reach out to the public in some way to raise our profile in the public eye, differentiating ourselves from the communities of webspammers and other devious characters. We need to present ourselves as a legitimate, valuable industry. I think that we are on the right track as far as it goes, but more has to be done.
Does anyone have any suggestions how to better clean up the SEO image? I would appreciate your thoughts.