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Improving Your Blog’s Stickiness

By · May 11, 2007 · Leave a Comment
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Blogs are a unique challenge for site stickiness. Even your most loyal readers may only spend one or two minutes skimming your home page and “bounce.” How sticky is your blog? Nate Whitehill offers seven tips to improve your blog’s stickiness. A couple of my favorites:
  1. Offer full RSS feeds (my latest pet cause)

  2. Visible feed button

  3. Use the Related Posts plugin

There are also a few good suggestions in the comments: a top posts page and offer the option to subscribe by e-mail.

It looks to me like Marketing Pilgrim is doing all of the things on Nate’s list! What do you think is an appropriate goal for blog stickiness? How do you work on your blog’s stickiness?

via ProBlogger

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About Jordan McCollum
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.
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