IBM Reveals Blogging Guidelines

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James Snell, who works at IBM, just sent me IBM’s Blogging Guidelines. Sounds good, although I’ve broken at least three of these in the past two years …

… and now many teams at Microsoft use blogs to communicate news with the outside world, which doesn’t seem to be allowed by these guidelines. I guess my style of blogging wouldn’t be welcome at IBM.

Links: James Snell and IBM’s Blogging Guidelines

But, I understand that not every company can blog the way Microsoft’s employees and teams are doing. Since I’ve talked with dozens of employees of different corporations in the past few weeks I know that every corporate culture is different.

IBM also has decided, for now, not to have a centralized resource for employee blogs (like what Sun Microsystems and Microsoft are doing — see http://blogs.msdn.com and http://blogs.technet.com for Microsoft’s employee blogs).

I also know of at least one IBM blog (that I won’t name, cause it’s one of my favorites to read) that has broken at least one of these guidelines. I wonder what kind of conflict that’ll cause over time?

What blog rules would you enact at your company? What do you think about IBM’s?


Robert Scoble is the founder of the Scobleizer blog. He works as PodTech.net’s Vice President of Media Development.

Go to Scobleizer

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