IAB Releases Social Advertising Best PracticesBy: Chris Crum - May 18, 2009
The Interactive Advertising Bureau has released some new guidelines for social advertising best practices. The organization aims to define key elements of social advertising and showcase best practices for consumer control and privacy.
The document, which can be found here, includes:
– Key terms and definitions of the elements of a social ad and how social advertising differs from other online display advertising
– A library of examples of distinct advertising creative executions for a variety of marketing messages
– Recommendations for consumer policies on opt-in and opt-out procedures
– Privacy guidelines for publishers, agencies and marketers regarding data gathering, consumer disclosure and usage of consumer information.
"We have inventoried the vast array of resources available in social media and created a guide that publishers, marketers and agencies can use to build powerful dialogues between consumers and brands," said Randall Rothenberg, President and CEO of the IAB. "This document is an excellent introduction to the conversation economy—where consumers have more ways to engage than ever."
"Industry standards are essential to making social media easy, safe and scalable for advertisers,” said Seth Goldstein, CEO of Socialmedia.com and co-chair of the IAB’s UGC Social Media Committee. "The new IAB framework is a critical first step in this direction and we are excited to help enable the next generation of social advertising."
The IAB has also released other interesting documents recently including click measurement guidelines, social media ad metrics, and video ad guidelines.