Google’s Site Targeting: Giving Control Back to the Advertiser

    November 29, 2005

If you use Google’s Adwords program you know that in the past you had no control over where your text ads were displayed. By adding “site targeting” Google has finally given control back to the advertisers.

Site Targeting allows you to pick and choose the websites you would like your ads to appear on. Of course, the websites you get to choose from must be in the Google network and be displaying “Adsense Ads” on their pages.

Now don’t think that site targeted ads will be replacing Google’s “Keyword Targeted Ads”. It’s simply another tool at the advertisers disposal and is an option, not mandatory or required.

The program works differently then the normal “keyword targeted ads” where you only pay per click. With site targeting you pay CPM (cost per thousand impressions). The minimum bid per thousand is currently .25 but if you’re trying to appear on high traffic sites you’ll need to bid higher to win top placement due to the competition for these spots.

Remember, you’ll pay for being shown whether anyone clicks on your ad or not. To set up a “site targeted” campaign you’ll need to log into your Adwords account and go to your “campaign summary page” then select “create a new site targeted campaign”. You can name the sites where you want your ads to appear or type in a list of words that describe your website and Google will take that input and come back with sites you can choose from.

Keep in mind that this type of ad campaign can be expanded text ads and animated image ads. Giving you more flexibility and options.

If you’ve been waiting to pick your own audience and hand pick the websites that display your ads, you’ll want to take a closer look at this advertising option. For more information see …

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