Google’s Recent Paid Link War

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DaveN offers his recovery plan for a recent Google algorithm which has affected the rankings of many sites engaged in buying and selling links.

Key points from Dave’s post and comments:

  • DaveN focuses on the importance of building topical and trusted links before reaching into the outlier parts of the web. Older and more trusted sites can then loop back to buying lower quality links to shore up their rankings for important keywords.
  • Links from high quality trusted blogs are a more effective way to buy / build links than links that have obvious footprints associated with being bought in a group of other links.
  • Dave also noted that in the past people who bought links may have got hit, and link sellers might have got their outbound link passing ability blocked, but this is the first time Google actively lowered the rankings of link sellers.


Google’s Recent Paid Link War
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