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Google’s Battle With Froogles

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Premier search engine challenges shopping site in ongoing trademark dispute with entrepreneur.

Search engine company Google has filed suit in federal court to stop use of the Froogles.com domain.

“Protecting the Google brand is a top priority for us,” Steve Langdon, a spokesman for Mountain View, Calif.-based Google, said in an e-mail. “This includes seeking trademark registration protection for Google and related brands, like Froogle, as well as taking action against infringers.”

The owner of Froogles.com, Richard Wolfe, first registered the domain in December 2000. Per Mr Stephen L. Humphrey, who represents Mr. Wolfe: “Mr. Wolfe contends that there is no confusion between his mark FROOGLES, which identifies his shopping website, and the mark GOOGLE.” Mr. Wolfe has filed suit to prevent Google from registering Froogle as a trademark.

Subsequent attempts to resolve the matter have failed, and the U.S. District Court for the Eastern District of New York will now hear the case.

David Utter is a staff writer for WebProNews covering technology and business. Email him here.

Google’s Battle With Froogles
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