Google’s 300 DoubleClick Layoffs

The New York Times reports that according to a person close to the case, Google “is cutting about 300 jobs from the American operations of DoubleClick, the advertising technology company that it acquired recently”. This represents around ~25% of all of DoubleClick’s employees, the NYT writes. Google’s statement to the NYT: “Since our acquisition of DoubleClick closed … we have been working to match and align DoubleClick employees in the U.S. with our organizational plan for the business. As with many mergers, this review has resulted in a reduction in headcount at the acquired company.”

Also, Google plans to sell of the DoubleClick’s search engine marketing unit Performics, as it brings with it a conflict of interest for Google’s neutrality.

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