Google, Yahoo Favorite Online Brands

    August 20, 2007

Google and Yahoo are consumer’s favorite online brands, while young adults like MySpace just as much according to a new report from JupiterResearch "Google and Yahoo Are Favorite Brands Online."

The report took into account age, gender, online buying habits, and attitudes toward online marketing and other brands. The report found that while Apple had the smallest fan base of the brands JupiterResearch examined its customers are sought after. Fifty-one percent described themselves as brand advocates.

"Marketers doing co-branded campaigns or deep sponsorships with these brands should be able to fine-tune them for audience affinities," explained David Card, Vice President and Research Director at JupiterResearch.

"That should work particularly well for piggybacking on new product or service launches, which will resonate first with those brands’ biggest fans."

"During a time when consumers are hit with a barrage of messages each day, advertisers are undoubtedly looking for ways to target their marketing more effectively," said David Schatsky, President of JupiterResearch.

"Determining the favorite brand of an intended target will enable marketers to reach their audiences more efficiently."