Google Wins Click-Fraud Case vs Auction Experts

    July 5, 2005

Google 1 – Auction Experts 0.

from [MediaBuyerPlanner] : “Google won its suit against an AdSense partner publisher that it had accused of deliberate click fraud. Two months ago, a California judge granted Google a $75,000 judgment against Auction Experts, a Texas firm, according to MediaPost…

In its complaint, Google had alleged that Auction Experts had hired individuals to click on the ads that appeared on the firm’s sites, racking up advertiser costs of at least $50,000.”

From [MediaPostPublications] :

“Google’s lawsuit, filed late last year in Santa Clara County Superior Court in California, charged that the Houston-based Auctions Expert “artificially and/or fraudulently” generated clicks on the ads Google served to the company’s Web site. Auctions Expert, like other AdSense publishers, received a share of pay-per-click revenue when Web visitors clicked on certain ads on the Auctions Expert page.

Google alleged in legal papers that Auctions Expert hired dozens of people to click on the site’s ads, to the tune of at least $50,000.

When Google sued Auctions Expert, the search company presented the move as part of its anti-click fraud efforts. A company representative stated at the time:

“We are vigilant in protecting our advertisers and the integrity of our programs This lawsuit against Auctions Expert demonstrates the success of our anti-fraud system and that we will take legal action when appropriate.”

Posted by: [Coolz0r] via [MediaBuyerPlanner]

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Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines.

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